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The Great Divide: three forces splitting the multi-day tour operator market in 2026

Insights from Arival’s 569-operator survey and our recent virtual panel with ETOA, TourAxis, and Lemax. Going into 2026, 78% of multi-day tour operators told Arival they were optimistic. Though, fewer than half delivered growth in 2025. About one in four saw performance dip. And the operators pulling away from the pack are doing three things

The multi-day tour market has recovered. But not everyone is winning.

Written by Correy Faccini Marketing Director, Lemax New research from 569 operators reveals a widening performance gap and the factors that determine which side of it you’re on. Global bookings are up. Operators are broadly optimistic. And on the surface, the multi-day tour sector looks like a success story. But Arival’s State of Multi-Day 2026

Scaling a Travel Business: 7 Insights from Tech Trailblazers

In a rapidly evolving travel industry, scaling isn’t just about adopting new tools – it’s about transforming how your business thinks and operates. Based on insights from Lemax’s expert panel at the Travel Tech Show, this blog explores 7 powerful lessons from leaders at TourRadar, Hotelplan, and TourAxis on how to modernize operations, embrace AI, overcome legacy system chaos, and build a travel business that’s truly ready to scale.

Delivering Impact Through Our Software Implementation

Given our company’s growth over the years, our software implementation projects have evolved – explore more in our new blog!

Travel Trends of 2025 Unveiling…

In 2025, travel becomes more than movement—it’s a time machine, a canvas, and a call to action. Dig into the latest travel trends!

Building Better Software: SDLC Collaboration

SDLC – Discover how Lemax’s team of Product Managers, Developers, and QA Engineers collaborates to build better software!

The Perfect Formula: A Journey to Scalable Sales System

Every company has a story behind its success. Here’s a glimpse into the evolution of Lemax’s sales system, and the lessons we’ve learned!

The Essence of Knowledge Management in Vertical SaaS

Understanding the industry is essential for building a product. How do we, as a vertical SaaS, leverage expertise & use knowledge management?

Customer Success: a Commitment in a Form of a Dedicated Team

Customer Success is more than just a department in Lemax; it represents a commitment to customers and company success. Read on to dig deeper!

Top Travel Trends In 2024

What will be “the thing” when it comes to traveling in 2024? We singled out top 3 travel trends. Read on to dive deeper into them!

How Do Modern Travelers Book Trips?

To know your customer is to know their habits and needs. How do modern travelers book trips? How do they choose a tour operator?

Lemax’s Strategic Journey: From Vision to Strategy Execution

From a small company to a team of over 100 employees, strategy execution to achieve our goals became imperative. Read on to find out more!

Lemax’s Approach to Corporate Social Responsibility

We care about each other and our clients, and run our business through corporate social responsibility. Read more in our blog!

5 Travel Industry Challenges: How Can Tech Resolve Them?

New travel industry challenges are emerging, and the need for travel tech is expanding. Here are 5 ways how travel software can help.

Community of Enthusiasts: Lemax Product&Tech Talks

Product&Tech Talks, organized by Lemax, serve as a community for product and tech enthusiasts. Find out more in our blog.

ROI Calculation For Travel Industry Digital Transformation

Digital transformation projects can benefit any business. How can one measure their success? Read on to find out.

A New Fuel: ChatGPT for Travel Companies

Find out the most important ways tour operators and travel agencies can use ChatGPT or similar AI tools in their day-to-day business.

Uncovering Business Analysis Opportunities in Vertical SaaS

In the fast-paced world of SaaS, the role of a Business Analyst is often regarded as a vital component in driving successful product development and growth. Read on to find out why.

Lemax ICT Supergirls: Empowering Women to Pursue ICT Careers

Lemax ICT Supergirls is a social initiative that encourages the employment of women in the ICT industry in Croatia. Read on to find out more!

Candidate Selection Process at Lemax

At Lemax, we recognize that the selection process is two-way; just as we choose our candidates, they also choose their path.

Sales Solution Consultant Role in a SaaS Company

One of the key factors of our sales approach is our Solution Consultant role, whose goal is to help clients understand our product’s value.

A Client-Centric Sales Approach at Lemax

There are a lot of common misconceptions about the sales profession. Read on to find out what the sales approach looks like at Lemax.

Lemax Software Implementation Methodology Explained

One of the essential services Lemax offers is our software implementation methodology. Read on to find out what it brigs to the table.

Top 4 Travel Trends in 2023

As the needs of travelers are evolving, both travel and tech companies need to adapt quickly to the emerging trends.

Travel trends in 2023 will be characterized by set-jetting, work from roam, travel technology, and VR taking over.

4 Things Developers Value in a Product Company

There are several main motivators that a product company offers to developers and their professional growth. Here are the top four that make the team productive and are their main drivers.

5 Most Common Biases I’ve Encountered as a Product Manager

Product Managers are flexible decision-making machines. In their decision-making process they encounter many biases. Here are the most common ones.

Product and Engineering in a Product Company

Product and Engineering – two sides of the same coin. Bringing them together can produce extraordinary results. Here’s how we structured these two teams at Lemax.

A Short Introduction to Lemax

Lemax is a Croatian product company with its headquarters in Zagreb and a branch office in Osijek. Its product is a complex software solution which solves niche-specific problems for the multi-day tour segment within the travel industry.

Sustainable Travel: 3 Ways Tour Operators Can Be Green(er)

Sustainable travel is no longer just a buzz word, but one of the main drivers of travel trends in 2022. Tourists are increasingly demanding tourism to be green. Here are three easy ways tour operators can promote sustainable travel even more.

Travel Technology: 3 Most Common Issues And How To Resolve Them

Many travel companies have undergone a process of digitalization by introducing different types of travel technology, but unfortunately, these have not necessarily resolved the core issues they might have had. There are three main reasons for that.

Group Tours: Two Most Common Challenges Tour Operators Face And How Technology Can Solve Them

Creating offers for group tours is one of the most complex processes in the tour operator’s or DMC’s day-to-day business. Regardless of your geographical location, it’s a process that takes a lot of time and sometimes results in a large amount of unnecessary documentation. Consequently, it can also result in costly mistakes. Read more in this blog.

FIT Travel: Two Most Common Pains Tour Operators Face And How Technology Can Solve Them

When it comes to FIT travel, regardless if you’re a DMC in Johannesburg or an outbound tour operator in Reykjavik, a core part of your day-to-day work revolves around processing numerous contracts with partners and customers, pricing lists, terms and conditions, back-and-forth communication, creating and adjusting offers and itineraries… you name it!

5 Advantages of B2B Online Booking for Tour Operators (and Their Partners and Suppliers)

Majority of tour operators who want to keep growing are increasingly looking to invest in online business. But how exactly does a tour operator benefit from using an online booking B2B software? What do their partners and suppliers get from it? How does it bring value to a mid to large size tour operator?

The Ultimate Buyer Personas in the Travel Industry: Millennials and Gen-Z

They are poised to change the world, but what do we know about Millennials and Gen-Z and their spending and travel habits? And even more, why should tour operators crave them as customers? If you’re working as a decision-maker in a tour operator or a destination managment company, one of your main goals is to

Will Tour Operators and DMCs Face a Workers Shortage as Travel Resumes?

It’s no secret that tour operators have had to do many layoffs in the past year to survive the crisis. Many laid-off workers have found new jobs outside the travel industry, which is resulting in a new challenge: companies in the tourism sector now struggle to find staff.

Is Travel Coming Back Soon? Looks Like It Is!

Despite many challenges the world is still facing, the data we collected shows the beginning of global tourism recovery! Only four months ago, the future was uncertain – there were still no vaccines approved. Today, the future finally looks much brighter.

Five Automated Workflow Actions Every Tour Operator Needs

Speed up bookings, increase revenue and efficiency by automating your travel business processes with automated workflow actions.

Post-Covid Travel: Four Reasons Why People Will Use Tour Operators More Than Ever

After a full year of the global pandemic, things have finally started moving forward. We can expect a huge increase in the use of travel agents and tour operators’ services in 2021 according to the research.

[WEBINAR] What are You Doing Now to Prepare for the New Travel Demand?

We’ve read a lot of predictions about how travel will look like after Covid-19. As the vaccines roll out, we see positive trends in many markets. Are you and your processes ready for the tourism comeback? In this session, we talked to Oliver Riefler, owner and founder of S-E-T-T.

8 Common Fears When Switching to a New Travel Technology

The root of most excuses in life is fear. Fear keeps people from growing and changing. The first step towards overcoming fears is to identify what they are. Here are a few of the most common fears that keep employees from accepting a new travel technology (booking system). 1. Fear from the unknown and something

Build Vs. Buy Travel Technology Software

Building software in-house can steal precious internal resources from high-profit opportunities. Learn why you should invest in third-party solution.

[Infographic] Post-Covid Travel: Growth in Tour Operator and Travel Agency Services Demand

Of more than 100 travelers who provided answers to our survey, 70% plan to travel internationally in 2021, with a big increase in Travel Agent services demand. To see what else travelers have to say about post-Covid travel demand, check out the infographic!

Are You Ready for 50% Post-Covid Travel Growth?

Tour operators and DMCs have done many layoffs to survive. With rising demand, expecting post-Covid travel growth, how will they recover? They face a choice: to meet the demand, should I re-hire or invest in technology?

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