Multi-day tour operator software you won’t outgrow, live in 90 days.
The AI-powered multi-day tour operating system, out of the box and live within one season. Built for growing tour operators and DMCs: create, sell, operate, settle and report in one place, with proven workflows.
We build the complete system. You run your business.
The same proven platform behind multi-day operators worldwide
- 20 years building for multi-day tour operators and DMCs
- 40+ global implementations
- MCP AI agents create reservations
- 80+ bed banks with deep supplier connectivity
- Fixed package price
Growth shouldn’t feel like this.
Every season you take on more bookings with the same spreadsheets, inboxes and legacy system.
Every peak season starts before you’ve fixed the last one.
One system, from the first quote to the final report.
Weeks of loading contracts every season, and the new season still isn’t ready when the inquiries arrive?
Build your product catalogue once. Itineraries assemble from it, and pricing and availability calculate automatically.
AI Contract Loading reads your supplier contracts for you.
Switching systems shouldn’t stop your business. A fixed plan, your data moved across, your team trained, all timed around your season.
Four hours to build a quote, while the client is already reading someone else’s?
Build a complex quote in about 1.5 hours instead of four, and make each change once.
Priced templates, quote versions and branded proposals, all from the same booking.
Switching systems shouldn’t stop your business. A fixed plan, your data moved across, your team trained, all timed around your season.
Finding out too late that a service was never confirmed?
Confirm suppliers and run everything from one booking.
Supplier requests, confirmations and automatic chasers in one place.
Switching systems shouldn’t stop your business. A fixed plan, your data moved across, your team trained, all timed around your season.
Only seeing what a booking really made once the last invoice lands, months after departure?
Keep payments and cash flow tied to every booking, and see your real margin as you go.
Supplier invoices matched to bookings, actual against planned cost.
Switching systems shouldn’t stop your business. A fixed plan, your data moved across, your team trained, all timed around your season.
Finding out which tours and partners made money only after the season is over?
Integrated reporting on the same data your team works in.
Reports by tour, partner, destination and market, against plan, on demand.
Switching systems shouldn’t stop your business. A fixed plan, your data moved across, your team trained, all timed around your season.
Built for your business
Your business
What you sell
- Tailor-made tours Safaris, honeymoons, luxury family journeys, special-interest tours Learn more
- Groups and incentives School and university groups, incentives, pilgrimages, private groups, MICE Learn more
- Fixed departures Escorted coach tours, small-group tours, rail journeys, seasonal packages Learn more
Is now the right time?
Three questions every growing operator asks before switching.
Why now? The gap widens every season you wait.
The gap between operators on spreadsheets and operators on a modern system used to be 20% to 30%. With AI on top of a modern core, it’s becoming several times that, and it widens every season you wait.
The biggest impact of modernising today isn’t faster growth, it’s the ability to grow at all over the next five years.
What do I get? Your whole business in one system.
Lemax GO puts your whole business in one system, from itineraries and pricing to payments and reporting. The same team handles more, you see your real margin while you can still act, and AI finally has all your data in one place to work from.
Built on the same core that runs operators many times your size, so you won’t outgrow it.
What will switching look like? Live in 90 days, choose from our proven workflows.
It takes 90 days and one person on your side who owns the process: you choose from our proven workflows, prepare your data with our migration support, and we train your team, so you go live and start using it.
Go live before your busy season, so your team has learned the system by the time it starts. Wait, and another season of growth lands on the same people.
Live in 90 days
Our proven process to get you live on time.
Where you are today
What happens
We understand your workflows to find the best solution fit.
You walk away with
An agreed plan, scope and go-live date.
Set up
What happens
Kick-off and workshops on your chosen workflows.
You walk away with
Lemax GO set up around your catalogue and the way you sell.
Bring your business in
What happens
Data migration, product creation and training.
You walk away with
Your products, suppliers and customers in one place.
Prove it, then go live
What happens
Go-live, with ongoing Customer Success and Support.
You walk away with
Your team live on the system. When you’re ready to grow, we move with you.
Where you’ll be after 90 days
You walk away with
Your whole business in one system, your team trained, your data ready for AI, real margin and integrated reporting.
Want to know more about our implementation process?
Reach out hereThree ways to GO.
Every package is the complete system: create, sell, operate, settle and report on proven workflows, live in 90 days. Choose the one that fits how you work today.
- Package and implementation price, agreed before you sign
- Standard integrations and support included
- No hidden costs
Compass
For operators bringing their whole business into one system.
From 15 users · 5 workflow automations
- Catalogue, pricing and payment terms
- Itineraries, quotes and bookings
- Supplier inquiries and confirmations
- Invoicing, payments and multi-currency
Most popular
Horizon
For operators with several branch offices or brands, and the connections to match.
From 20 users · 10 workflow automations
Everything in Compass, plus:
- AI Contract Loading
- Direct flight booking
- Supplier invoice reconciliation and actual margin
- Several branch offices and brands in one system
Atlas
For operators who want their own AI agents, direct accounting and business reviews twice a year.
From 20 users · 15 workflow automations
Everything in Horizon, plus:
- Connect your own AI agents
- Direct accounting integration
- Business review twice a year
Extra users, the Supplier Portal and additional connections are available as add-ons, priced before you sign.
FAQs
Is Lemax GO the same system as Lemax?
Yes. Lemax GO runs on the same core as Lemax, the system behind operators many times your size. It covers everything you need to create, sell, operate, settle and report on your business, packaged with proven workflows so you go live fast. You get the depth of an enterprise system, built only for multi-day tours, live in 90 days.
How can Lemax GO be live in 90 days?
You start from proven workflows rather than a blank page, built from 20 years of working with multi-day tour operators. We agree your scope before you sign, move your data across and train your team on your own products and bookings, on a fixed plan timed around your season. You need one person on your side to own the process. We lead the rest.
Do I need an IT team?
No. Lemax GO is the system you run, not one you have to build. We set it up, connect it to the standard tools in your package and support you after go-live, so your team can create, sell, operate, settle and report on your business, not manage software.
What if our business does things a little differently?
Most operators do, and our proven workflows are built to handle it, across tailor-made tours, groups and incentives, and fixed departures. Before you sign, we check how you work against them, so you know exactly what’s covered. If you need your system to be built around the unique needs of your business, Lemax Enterprise is the best solution. As Lemax GO is built upon the same core as our enterprise solution, it’s a viable option for an initial rollout before advancing to custom development without starting over.
What does Lemax GO cost?
Your package and implementation price, agreed before you sign, with no hidden costs. Standard integrations and support are included, across three packages sized to your business. We’ll walk you through the right one on a demo.
Will switching disrupt our season?
No. We time go-live around your season. Bookings you’ve already made stay where they are until those customers have travelled. Your team learns Lemax GO on your own products and bookings, so you start the busy months on a system you already know.
Got another question? See all FAQs
One platform, two ways to buy
Need a system built around your business needs? Find out more about Lemax Enterprise.
For growing multi-day tour operators and DMCs who want proven workflows and one system for the whole business, live in 90 days.
For operators who require a system built around their processes and IT, or those with several legal entities.
See your business run on Lemax GO.
Tell us how you work. We’ll start with a 30-minute call about your business, then show you a booking like yours in Lemax GO, from the first quote to the final report. Live in 90 days, timed around your season.
Starts with a 30-minute call about your business. No obligation.