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The Great Divide: three forces splitting the multi-day tour operator market in 2026

Insights from Arival’s 569-operator survey and our recent virtual panel with ETOA, TourAxis, and Lemax. Going into 2026, 78% of multi-day tour operators told Arival they were optimistic. Though, fewer than half delivered growth in 2025. About one in four saw performance dip. And the operators pulling away from the pack are doing three things

The multi-day tour market has recovered. But not everyone is winning.

Written by Correy Faccini Marketing Director, Lemax New research from 569 operators reveals a widening performance gap and the factors that determine which side of it you’re on. Global bookings are up. Operators are broadly optimistic. And on the surface, the multi-day tour sector looks like a success story. But Arival’s State of Multi-Day 2026

Scaling a Travel Business: 7 Insights from Tech Trailblazers

In a rapidly evolving travel industry, scaling isn’t just about adopting new tools – it’s about transforming how your business thinks and operates. Based on insights from Lemax’s expert panel at the Travel Tech Show, this blog explores 7 powerful lessons from leaders at TourRadar, Hotelplan, and TourAxis on how to modernize operations, embrace AI, overcome legacy system chaos, and build a travel business that’s truly ready to scale.

Delivering Impact Through Our Software Implementation

Given our company’s growth over the years, our software implementation projects have evolved – explore more in our new blog!

Travel Trends of 2025 Unveiling…

In 2025, travel becomes more than movement—it’s a time machine, a canvas, and a call to action. Dig into the latest travel trends!

Building Better Software: SDLC Collaboration

SDLC – Discover how Lemax’s team of Product Managers, Developers, and QA Engineers collaborates to build better software!

The Perfect Formula: A Journey to Scalable Sales System

Every company has a story behind its success. Here’s a glimpse into the evolution of Lemax’s sales system, and the lessons we’ve learned!

The Essence of Knowledge Management in Vertical SaaS

Understanding the industry is essential for building a product. How do we, as a vertical SaaS, leverage expertise & use knowledge management?

Customer Success: a Commitment in a Form of a Dedicated Team

Customer Success is more than just a department in Lemax; it represents a commitment to customers and company success. Read on to dig deeper!

Top Travel Trends In 2024

What will be “the thing” when it comes to traveling in 2024? We singled out top 3 travel trends. Read on to dive deeper into them!

How Do Modern Travelers Book Trips?

To know your customer is to know their habits and needs. How do modern travelers book trips? How do they choose a tour operator?

Lemax’s Strategic Journey: From Vision to Strategy Execution

From a small company to a team of over 100 employees, strategy execution to achieve our goals became imperative. Read on to find out more!

Lemax’s Approach to Corporate Social Responsibility

We care about each other and our clients, and run our business through corporate social responsibility. Read more in our blog!

5 Travel Industry Challenges: How Can Tech Resolve Them?

New travel industry challenges are emerging, and the need for travel tech is expanding. Here are 5 ways how travel software can help.

Community of Enthusiasts: Lemax Product&Tech Talks

Product&Tech Talks, organized by Lemax, serve as a community for product and tech enthusiasts. Find out more in our blog.

ROI Calculation For Travel Industry Digital Transformation

Digital transformation projects can benefit any business. How can one measure their success? Read on to find out.

A New Fuel: ChatGPT for Travel Companies

Find out the most important ways tour operators and travel agencies can use ChatGPT or similar AI tools in their day-to-day business.

Uncovering Business Analysis Opportunities in Vertical SaaS

In the fast-paced world of SaaS, the role of a Business Analyst is often regarded as a vital component in driving successful product development and growth. Read on to find out why.

Lemax ICT Supergirls: Empowering Women to Pursue ICT Careers

Lemax ICT Supergirls is a social initiative that encourages the employment of women in the ICT industry in Croatia. Read on to find out more!

Candidate Selection Process at Lemax

At Lemax, we recognize that the selection process is two-way; just as we choose our candidates, they also choose their path.

Sales Solution Consultant Role in a SaaS Company

One of the key factors of our sales approach is our Solution Consultant role, whose goal is to help clients understand our product’s value.

A Client-Centric Sales Approach at Lemax

There are a lot of common misconceptions about the sales profession. Read on to find out what the sales approach looks like at Lemax.

Lemax Software Implementation Methodology Explained

One of the essential services Lemax offers is our software implementation methodology. Read on to find out what it brigs to the table.

Top 4 Travel Trends in 2023

As the needs of travelers are evolving, both travel and tech companies need to adapt quickly to the emerging trends.

Travel trends in 2023 will be characterized by set-jetting, work from roam, travel technology, and VR taking over.

4 Things Developers Value in a Product Company

There are several main motivators that a product company offers to developers and their professional growth. Here are the top four that make the team productive and are their main drivers.

5 Most Common Biases I’ve Encountered as a Product Manager

Product Managers are flexible decision-making machines. In their decision-making process they encounter many biases. Here are the most common ones.

Product and Engineering in a Product Company

Product and Engineering – two sides of the same coin. Bringing them together can produce extraordinary results. Here’s how we structured these two teams at Lemax.

A Short Introduction to Lemax

Lemax is a Croatian product company with its headquarters in Zagreb and a branch office in Osijek. Its product is a complex software solution which solves niche-specific problems for the multi-day tour segment within the travel industry.

Sustainable Travel: 3 Ways Tour Operators Can Be Green(er)

Sustainable travel is no longer just a buzz word, but one of the main drivers of travel trends in 2022. Tourists are increasingly demanding tourism to be green. Here are three easy ways tour operators can promote sustainable travel even more.

Travel Technology: 3 Most Common Issues And How To Resolve Them

Many travel companies have undergone a process of digitalization by introducing different types of travel technology, but unfortunately, these have not necessarily resolved the core issues they might have had. There are three main reasons for that.

Group Tours: Two Most Common Challenges Tour Operators Face And How Technology Can Solve Them

Creating offers for group tours is one of the most complex processes in the tour operator’s or DMC’s day-to-day business. Regardless of your geographical location, it’s a process that takes a lot of time and sometimes results in a large amount of unnecessary documentation. Consequently, it can also result in costly mistakes. Read more in this blog.

FIT Travel: Two Most Common Pains Tour Operators Face And How Technology Can Solve Them

When it comes to FIT travel, regardless if you’re a DMC in Johannesburg or an outbound tour operator in Reykjavik, a core part of your day-to-day work revolves around processing numerous contracts with partners and customers, pricing lists, terms and conditions, back-and-forth communication, creating and adjusting offers and itineraries… you name it!

5 Advantages of B2B Online Booking for Tour Operators (and Their Partners and Suppliers)

Majority of tour operators who want to keep growing are increasingly looking to invest in online business. But how exactly does a tour operator benefit from using an online booking B2B software? What do their partners and suppliers get from it? How does it bring value to a mid to large size tour operator?

The Ultimate Buyer Personas in the Travel Industry: Millennials and Gen-Z

They are poised to change the world, but what do we know about Millennials and Gen-Z and their spending and travel habits? And even more, why should tour operators crave them as customers? If you’re working as a decision-maker in a tour operator or a destination managment company, one of your main goals is to

Integrate online booking software with a travel website

This story starts off with a complete website. You have invested a lot of effort and money to make it work, it has good page ranks and search engine standings, and it basically does everything you need it to. When you had it made, you were only thinking of promoting your company on the web.

How to treat corporate clients

We are all very happy when we manage to win in bidding and sign a contract with a big company. Of course it is a big success, but we have to be aware that it is just a starting point in the cooperation with corporate clients. Hard work has just begun. Corporate clients have some special

You Can Now Subscribe to Lemax Software Blog by Email

We have been listening to our audience, and working hard as well, and have added the option to subscribe to the Lemax Software blog by email. This will allow you to receive updates about any new articles published on that day directly to your mailbox, which will make following the news and updates about Lemax Software

How to optimize a website for search engines

Moving your page up in Google search results has become a science of its own. However, that one place makes a great difference in number of people visiting your website, learning of your company and ending up as your customers. So, how to get there? How to optimize a website for search engines? Search engine

Star Turist travel website gets a makeover

The new website of the Star Turist travel agency has been launched. Please visit www.starturist.hr to see the changes and the fresh new look, guaranteed to provide a better user experience for anyone browsing. Star Turist is a travel agency from Croatia situated in the city of Karlovac. Its offer includes both incoming products, such

How To Extend Your B2B Network?

Expanding your b2b network is important; especially in the travel industry. Learn how to create a new, long-lasting B2B partner.

Lemax Software on Tnooz

An article about eleven things you need to think about when choosing the correct travel software for your travel company, written by a member of the Lemax Software team, Mario Mucalo, has been published on www.tnooz.com. We are proud of our cooperation with the Tnooz project, as we read their work constantly and find them to be

5 Tips On Improving Your Relationship With Suppliers

Relationship with suppliers is essential, especially in the travel industry. Here are 5 tips on how to improve your cooperation with them.

How to define different prices based on the number of items

Lemax Software is constantly growing. We have recently discussed our billing types with one of our potential customers and realized that we have missed out on a very important feature. In case you have products that you are selling on a “per item” basis, like skiing lessons, baby cots, parking spaces… you sometimes need to

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