One system, from the first quote to the final report.
Lemax GO allows you to create, sell, operate, settle and report together on proven workflows. Built from 20 years of working with multi-day tour operators and DMCs. AI-powered and live in 90 days.
Create, sell, operate, settle
and report in one system.
- 01 Create Build your catalogue once: suppliers, contracts and rates, ready to quote from.
- 02 Sell Turn inquiries into quotes, itineraries and bookings.
- 03 Operate Confirm suppliers and run every booking before your customers travel.
- 04 Settle Customer and supplier invoices and payments, tied to every booking.
- 05 Report Sales, revenue and real margin across everything you sell.
Weeks of loading contracts every season, and the new season still isn’t ready when the inquiries arrive?
Build your catalogue once. Quote from it all season.
Your products, contracted rates and pricing rules in one catalogue, so every quote starts from the right price.
Products and services: accommodation, transfers, activities, guides and drivers in one place, ready to build into itineraries, programmes and tours.
Pricing and payment terms: contracts, seasons, supplements, discounts and cancellation policies applied automatically.
Pricing rules: set your margins by rule and adjust them in one place.
AI Contract Loading: Horizon & Atlas drop in a supplier contract, and AI reads the rates and terms and loads them into your catalogue, ready for your team to check.
You open the season sooner, and every price carries the margin you planned.
- New season and new tours on sale in days, not weeks
- Prices follow your costs and your demand, so margin isn’t lost before the first booking
- The weeks your team spends loading contracts every season go back into selling
Four hours to build a quote, while the client is already reading someone else’s?
Quote, change and sell from the same record.
Turn an inquiry into a branded, priced proposal fast, and keep every option, document and conversation on the booking.
Search and book: find products with live prices and availability, and book without retyping.
Itineraries and quotes: build from your catalogue, with several options in one proposal.
Sales documents: branded or white-label itineraries, proposals and pro-forma invoices.
CRM and communications: every inquiry with an owner and a follow-up, and every email on the booking.
Customers and suppliers: one record for every client, partner and supplier, with the history attached.
Flights: import flight tickets into the booking. Direct flight booking Horizon & Atlas.
Branch offices and brands: Horizon & Atlas run several branch offices and brands within one company, in one system.
More of the inquiries you already get turn into bookings, with the team you have.
- Your answer goes out first
- A complex quote in about 1.5 hours instead of four, priced right the first time
- A new consultant quotes like a senior within weeks, not months
Finding out too late that a service was never confirmed?
Every service confirmed, every change made once.
See every booking and service in one place, and let supplier requests, confirmations and reminders run from the booking.
Operational dashboards: every booking and service status in view, so the team knows what needs attention today.
Supplier requests and confirmations: requests go out from the booking, and confirmations come back against it, with automatic chasers.
Documents from the booking: vouchers, rooming lists and itineraries made from the booking, and reissued when it changes.
Passenger information: travellers fill in their own details through a link, and AI reads partners’ passenger lists in any layout.
Workflow automations: booking confirmations, payment reminders and passenger requests that run by your rules (5, 10 or 15, depending on your package).
Every booking runs the way you sold it, and operations handles more departures with the same people.
- No client arrives to a service nobody confirmed
- No missed release dates or cancellation deadlines
- Preparing a departure stops taking a full day
Only seeing what a booking really made once the last invoice lands, months after departure?
See your real margin while there’s still time to act.
Money in, money out, and the true margin on every booking, as you trade.
Customer invoices and payments: pro formas, invoices and reminders from the booking, with online credit card payments included.
Supplier invoices and payments: Horizon & Atlas matched to the booking, with actual against planned cost.
Live margin: Horizon & Atlas actual against estimated cost on every booking and departure.
Multi-currency: sell and buy in any currency, with exchange rates handled as standard.
Accounting: export your accounting data. Direct accounting integration Atlas.
You know what every booking earns while you can still act, and the money comes in on time.
- Real margin before departure, not after the last invoice
- Supplier invoices that don’t match the plan are caught before you pay them
- Finance stops spending hours every week on invoices and reminders
Finding out which tours and partners made money only after the season is over?
Know how the business is doing, without building the report.
Sales, revenue and profitability on the same data your team works in.
Sales, revenue and profitability reports: 50+ integrated reports, ready to use, by tour, partner, client and market.
You run the season on numbers, while it is still running.
- This season against plan and last year, any time
- Which destinations, partners and salespeople make money, so effort goes there
AI where it saves the most time.
AI does the reading and the typing. Your team checks and approves.
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AI Contract Loading Horizon & Atlas
Supplier rates and terms read by AI and loaded into your catalogue.
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Passenger lists
Passenger lists read, whatever the format.
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AI agents Atlas
Connect your own AI agents to Lemax GO, so they can read your data and create reservations.
With your whole business in one system, AI finally has a source of connected business data to work from.
Connected to the tools around you.
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HubSpot*
Horizon & AtlasInquiries and customers in sync with your CRM.
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WETU
Horizon & AtlasRich visual itineraries, pushed from the booking.
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Flights
Flight ticket import from Amadeus and Galileo, with direct flight booking through Galileo Horizon & Atlas.
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Bed banks and channel managers
Connections to 80+ bed banks and to Phobs, Travia and Nightsbridge.
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Payments
Online credit card payments included.
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Accounting
Accounting export as standard. Direct integration Atlas.
On our roadmap. Speak to a member of our team to find out when it's likely to be live.
More connections are available as add-ons, priced before you sign. See packages
We don’t hand over the system and leave.
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Customer Success
Proactive health monitoring on every package, with a business review every year Horizon or twice a year Atlas.
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Support
By email and through our support portal, on every package.
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Hosting and backup
Included as standard.
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Security
Lemax holds ISO certification for information security.
Live in 90 days, timed around your season.
You start from proven workflows, not a blank page. We agree your scope and go-live date before you sign, bring your data across and train your team on your own products and bookings.
See how switching worksBuilt for how you sell
Your business
What you sell
- Tailor-made tours Safaris, honeymoons, luxury family journeys, special-interest tours Learn more
- Groups and incentives School and university groups, incentives, pilgrimages, private groups, MICE Learn more
- Fixed departures Escorted coach tours, small-group tours, rail journeys, seasonal packages Learn more
One platform, two ways to buy.
Need a system built around your business needs? Find out more about Lemax Enterprise.
For growing multi-day tour operators and DMCs who want proven workflows and one system for the whole business, live in 90 days.
For operators who require a system built around their processes and IT, or those with several legal entities.
See one booking go from first quote to final report.
Tell us how you work. We'll start with a 30-minute call about your business, then show you a booking like yours go through all five stages in Lemax GO. Live in 90 days, timed around your season.
Starts with a 30-minute call about your business. No obligation.