Why Lemax?

Lemax builds end-to-end software for Multi-Day Tour operators,  companies that create, sell, and operate group tours across the world.

Our SaaS solution powers automation, streamlines workflows, and optimizes business processes for more than 40 clients across 30+ countries on 6 continents.

Why this role exists 

We have identified hundreds of target accounts globally, but no structured way of approaching them. We are now building that capability from the ground up, and looking for the person who will build it and own it.

This is not a role where you inherit a playbook. This is a role where you create it.

What makes this role different

• You are not joining an existing SDR team, you are building it. You shape the outbound approach, own the messaging, and decide what works and what doesn’t.
• Your prospects are tour operator CEOs and founders with 15-30 years of industry experience. Every conversation is with a decision-maker. Every contact matters, generic outreach doesn’t work here.
• You work alongside experienced Account Executives and Solution Consultants who know the market and the product inside out. You are building something new, but not alone, the team around you has deep experience in consultative sales.
• For the first 60 days, the CEO is your direct manager and mentor. You learn the business, the market, and the sales approach from the person who built the company. In most organisations, an SDR never gets this access.
• Every qualified meeting you generate is visible at the top, in a company of ~100 people, your work directly moves the needle.

What you will be doing

• Run outbound toward a defined target market of tour operators across multiple geographies. Research accounts, craft personalised outreach, and build interest with CEOs and founders who are not actively looking for new software.
• When a prospect engages, qualify the fit and hand it over to the Account Executive with full context.
• Qualify and route all inbound leads. The CEO and AE only spend time on real opportunities, that filtering starts with you.
• Execute outbound through email, LinkedIn, and phone. Test what resonates, iterate on messaging, and feed results back to Marketing.
• Prepare and attend industry events in London and Berlin 2-3 times a year, target lists, pre-booked meetings, post-event follow-up.
• Keep CRM current. Every contact, every outcome, every next step – in HubSpot, not in your head.

Who are we looking for

Experience & background

• 3-7 years in a sales or commercial role with a new business component. Not necessarily as an SDR, what matters is what you did, not what the title was
• Proven experience in outbound activities such as prospecting, cold outreach, and pipeline generation
• Fluent English and Croatian. You will be on calls with international decision-makers while working within a Croatia-based team.

What matters more than your CV

• The ability to connect the dots. You hear two facts about a prospect’s business and you already have a hypothesis about their pain point. You think in business outcomes, not product features.
• Self-discipline. Nobody assigns your day. You structure your own time, keep your pipeline organised, and your follow-up never slips.
• You know how to build a pipeline from scratch, and you know it takes consistent daily execution to make it work.
• You research prospects before reaching out, not because you have to, but because you want to understand how their business actually works.
• You adapt your approach to each prospect,  a DMC in the UK needs a different conversation than a group tour operator in Southern Europe.
• You take direct feedback and apply it fast. The CEO sets high standards and communicates directly. That needs to work for you.

What’s in it for you

• A clear path to Account Executive. Not “maybe one day”, measurable criteria, communicated upfront. When you meet them, you transition. 
• The travel industry. Your customers organise tours across Asia, Africa, South America, Europe. The domain is specific and more interesting than selling generic CRM or ERP. You learn a real industry,  and that knowledge travels with you.
• International events. TTS London, WTM London, ITB Berlin, you attend 2-3 times a year. An international career from Zagreb.
• Vertical SaaS expertise. Vertical SaaS is increasingly in demand as horizontal SaaS becomes commodity. The experience you build here – complex domain, enterprise sales cycles, purpose-built technology – is a CV differentiator wherever you go next.
• How we work. Hybrid after the first 60 days. Direct access to leadership. A team that is small enough that your contribution is visible and large enough that you are not doing everything alone.

How to apply

Send your CV and a short note (max 5 sentences) explaining why this role interests you and what makes you a fit. We do not need a formal cover letter – we need to see how you think and how you write.

If you have questions about the role before applying, reach out directly. We value directness.