Singita: reduced margin for error, user-friendliness, and increased efficiency and productivity

Company type:DMC
Company location:South Africa

Lemax significantly improved productivity across Singita’s teams. We exceeded the number of inquiries from 2019 and, if we hadn’t invested in Lemax when we had, we wouldn’t have been able to cope with the volumes that came our way.

Alison Street
Alison Street
Revenue Manager, South Africa

Challenge: supporting a surge of inquiries and increasing team productivity

In 2022, Singita began its digital transformation journey to adapt to shifts in the travel industry caused by COVID-19. The pandemic spurred demand for streamlined travel planning. That urged Singita to adopt a platform that could support rapid business changes

They required cloud-based, stable, adaptable, and innovative software. It had to handle large volumes of inquiries, reduce errors, and increase team efficiency. It also needed to provide the scalability necessary for Singita’s growth.

Solution: a stable platform and streamlined processes – increased efficiency and customer satisfaction

After over five years with outdated software plagued by downtime and limited flexibility, Lemax emerged as the ideal choice. It delivered reliability, ease of use, and scalability. The sales process stood out for its personalization and deep understanding of Singita’s business. It inspired confidence from the start.

Their previous software required frequent manual adjustments and hindered productivity. In comparison, Lemax offered a streamlined and efficient solution.

Lemax handled implementation systematically and positioned itself as a true partner throughout the process. The transition was smooth, supported by clear communication and a thorough handover from implementation to customer care. Singita felt fully supported at every step, which reinforced their confidence in the system.

Impact: reduced margin for error, increased efficiency and productivity

Singita’s journey with Lemax has been transformative. It enabled them to scale operations and enhance productivity. It also helped deliver seamless experiences to both team members and guests. From the start of their digital transformation journey, Singita sought a partner capable of adapting to their unique and evolving business needs.

Lemax’s reliable and intuitive platform, paired with exceptional support, proved essential in meeting these expectations. Embracing the change proved crucial, leading to significant business growth.

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User-friendly software and great support

Lemax is really intuitive and efficient. We enjoy working with the itinerary-building system. We feel like the Lemax team is a part of our team, and we get good support. Onboarding new people is easy because it is intuitive, forward-thinking, and efficient. It's been a seamless process. 
Alison Street
Alison Street

Revenue Manager
South Africa

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