As a tour operator or a travel agency, you probably spend a significant amount of time and money on advertising. As well you should, because you can’t grow your business and increase your revenue without well-thought-out advertising strategy. Advertising has always been important, but never more so than today. In fact, the advertising industry has
What are the ways to get leads for your sales team?
The hunt for leads can be both difficult and desperate in the travel market. There are different practices that can help you generate leads. Inbound practices are practices that serve to bring customers in closer to the brand, not to sell immediately. The point is to create trust in the eyes of your customers so
How to grow your email database?
It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites (Source: Hubspot.com). Here are
Should travel agencies bother with AdWords?
Yes. Well, that sure killed any suspense you might have had, but hear me out here. Full disclosure first: I do SEM and SEO here at Lemax, so I’d probably make an AdWords campaign for selling ice to the Eskimos (know your target audience), but that’s just because I know it can work. So from my
10 different ways for upgrading your sales income!
It’s normal to invest something in order to get something. There are more ways to see improvement on your bank account. Take a look at the options where you can invest! Closing more deals This isn’t such big news, it’s logical, right? But still, a lot of people take it for granted and use
4 details than can help you improve your brand awareness
A good way to make a good brand awareness is definitely to provide online reviews of your travel company. According to Socialmediatoday.com, 71% of customers agree that reviews increase their comfort level and re-affirm their buying decision. There are several ways you can get reviews coming from your customers, so how to get them? TripAdvisor
Perfect travel newsletter guide
Tourists are subscribed to many different travel agency and tour operator company newsletters, but the problem that occurs here is –they are ALL THE SAME?! You can see the percentage of opened and clicked ones in the travel industry. Read what you have to include to make your newsletter shine and get more clicks! A
Best Facebook Fan Page advice for tour operators
If you want to be serious doing business, you have to have a Facebook Fan Page. This helps you present yourself in two directions. Both potential customers and potential employees can find you there and see what you’re all about. To be successful in the Facebook world, follow the advice below: 1. Fan
Top 5 social networks for travel business
In today`s world of internet and social media, travel agents have to provide their tech-savvy travelers with irresistible reasons to use their service and many agents choose to share these reasons through social media marketing. After analyzing which social media has the biggest influence on travelers, we present you the top 5: 1. Facebook The